Friday, June 19, 2009

No Pizza in the Hut

The Pizza Hut that you and I know, and have known since time began, may soon be no more. Not the chain, but the name. The "pizza" part appears to be on the way out. Now, it will be just The Hut.

I'm not making this up.

The chain hasn't formally announced the change, but according to, it should happen soon. Media and advertising trade publication MediaWeek characterized the name change as an attempt to transform its stores into hip hangouts. There are more than 10,000 Pizza Huts worldwide, including six in Amarillo.

The company has tried to become more hip and youth-friendly in recent months. In April, it introduced the Pizza Hut "Twintern," an employee who uses the online service Twitter to update customers about store events and pop culture news.

Some consultant just made millions with that idea.

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