Wednesday, July 21, 2010

Facebook loses face

Facebook, the most visited site on the Internet, may also be the most despised. According to, a new poll says the site scored a 64 on a 100-point scale, putting Facebook in the bottom 5 percent of private sector companies.

"They are in the same range as airlines and cable companies, two annual low-scoring industries with terrible customer satisfaction," said the survey by the American Customer Satisfaction Index's E-Business Report.

This comes as Facebook, the omnipresent social networking site, nears 500 million subscribers.

"Facebook is a phenomenal success, so we were not expecting to see it score so poorly with consumers," said Larry Freed, president of ForeSee Results. "At the same time, our research shows that privacy concerns, frequent changes to the website, and commercialization and advertising adversely affect the consumer experience."

Facebook has been under fire much of this year from the ways it shares data to changing the site to frequently that regular users are confused and frustrated.

Reclusive founder and one rich guy, Mark Zuckerberg, prepares to go public to discuss the company and its woes in an interview today with Diane Sawyer of ABC.

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